Archive for the 'Typography & Calligraphy' Category

09
May
14

CANNES LIONS OFFERS UNRIVALLED TRAINING OPPORTUNITIES WITH TEN DEDICATED ACADEMIES

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25 April 2014 – The Cannes Lions International Festival of Creativity will this year offer its broadest range of unique training opportunities to date, allowing attendees to benefit from a learning experience like no other. Following the proven success of the academy programme, three new academies have been launched for 2014, bringing the total number of exclusive learning programmes to 10 and offering participants at all career levels – CEOs, CMOs, creatives, young creatives, planners, media executives, students – an exceptional chance to expand knowledge and boost professional prospects.

Continue reading ‘CANNES LIONS OFFERS UNRIVALLED TRAINING OPPORTUNITIES WITH TEN DEDICATED ACADEMIES’

22
Apr
14

SPIKES ASIA OPENS FOR DELEGATE REGISTRATION NEW INITIATIVES ANNOUNCED

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22 April 2014 –  The Spikes Asia Festival of Creativity, the region’s foremost Festival and Awards for the creative communications industry, has officially opened for delegate registration.

This year sees a new format for the Festival as it grows from a 3-day to a 4-day event and moves to take place in the week following the Formula 1 Grand Prix, from 23-26 September in Singapore. Spikes Asia will encompass carefully curated seminars and forums, inspiring exhibitions of work, dedicated networking events and a celebratory Awards Ceremony which will bring the event to a close.

Continue reading ‘SPIKES ASIA OPENS FOR DELEGATE REGISTRATION NEW INITIATIVES ANNOUNCED’

24
Mar
14

Review of Famous Company Logos: How The Big Business Uses The Emotional Power of Logos

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Alex HillsbergSubmitted by  and Chris Sibbet

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they’re not trivial or simple.

Iconic logos are masters of subtleties and understatements. In the infographic below, we learn that logos carry sublime color meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue?

We know it’s not set in stone, but colors can evoke a specific emotional response from us. Red means active, yellow is energetic, blue is reliable, green is nature, etc. In fact, it doesn’t stop at the obvious; researchers at the University of Rochester in New York believe red can actually “keep us from performing our best on tests.”

Moreover, logos may already be playing with your subconscious at a much earlier stage of your life. Researchers at the University of Amsterdam found that children 2-3 years old could already recall a logo and the product it represents in 67% of cases.

Logos also create value. Interbrand’s 14th Best Global Brand reported that there’s a new number one brand in the world last year: Apple. Coke was defeated for the first time after thirteen consecutive years of dominating the prestigious list.

Many companies will stop at nothing to create the perfect logo. Even to the tune of millions of dollars as part of their branding. The new Pepsi logo was so expensive to create that the agency thought it should justify the million-dollar cost with a lecture on Da Vinci diagrams, yin-yangs, and Mobius strips. On the other end, some popular logos like Twitter and Google cost almost next to nothing!

It’s an interesting world of logos we have here. Far from puny, arbitrary doodles, they are calculated, big business strategy with one thing in mind: that you remember them in your sleep.

CHECK OUT THIS INFOGRAPHIC AND LEARN MORE ABOUT THE HIDDEN POWER OF LOGOS:

logo-infographic

 

17
Mar
14

DUBAI LYNX HONOURS 2014 WINNERS

12 March 2014 – The much anticipated winners of the 8th Dubai Lynx Awards have  been revealed and celebrated at the region’s biggest awards ceremony, which was attended by over 1,800 people.

A team of 43 respected and global jury members came together in Dubai and spent three days judging over 2,279 pieces of work from 18 countries which were entered across 15 categories. After shortlisting 503 entries, the juries went onto award 207 winners: 4 Grand Prix, 41 Gold, 70 Silver and 92 Bronze trophies. The UAE took home the most trophies, followed by Lebanon and Egypt.

The Grand Prix in each category have been awarded as follows:

Branded Content & Entertainment – No Grand Prix Awarded
15 Winners (4 Gold, 5 Silver, 6 Bronze)

Design – No Grand Prix Awarded
16 Winners (4 Gold, 5 Silver, 7 Bronze)

Direct – No Grand Prix Awarded
9 Winners (4 Gold, 3 Silver, 2 Bronze)

Film – No Grand Prix Awarded
14 Winners (3 Gold, 2 Silver, 9 Bronze)

Film Craft – No Grand Prix Awarded
25 Winners (6 Gold, 8 Silver, 11 Bronze)

Integrated – No Grand Prix  Awarded
6 Winners (1 Gold, 2 Silver, 3 Bronze)

Interactive – No Grand Prix Awarded
7 Winners (1 Gold, 4 Silver, 2 Bronze)

Media Grand Prix – Memac Ogilvy Label Tunisia, Tunis, C. S. Hammam-Lif, ‘Mobilizing the 12th Man’
34 Winners (1 Grand Prix, 5 Gold, 11 Silver, 17 Bronze)

Mobile Grand Prix – Memac Ogilvy Label Tunisia, Tunis, C. S. Hamman-Lif, ‘Mobilizing the 12th Man’
2 Winners (1 Grand Prix, 1 Gold)

Outdoor – No Grand Prix Awarded
15 Winners (1 Gold, 6 Silver, 8 Bronze)

PR – No Grand Prix Awarded
16 Winners (4 Gold, 5 Silver, 7 Bronze)

Print – No Grand Prix Awarded
12 Winners (1 Gold, 4 Silver, 7 Bronze)

Print & Poster Craft Grand Prix – Impact BBDO Dubai, UAE, Cimenterie Nationale, ‘Referee’, ‘Best Actress of the Year’, ‘Politician’s Discourse’
11 Winners (1 Grand Prix, x Gold, 4 Silver, 6 Bronze)

Promo & Activation Grand Prix – DDB Dubai, UAE, Henkel, ‘Preserving Pride’
18 Winners (1 Grand Prix, 6 Gold, 7 Silver, 4 Bronze)

Radio – No Grand Prix Awarded
7 Winners (4 Silver, 3 Bronze)

Continue reading ‘DUBAI LYNX HONOURS 2014 WINNERS’

12
Mar
14

DUBAI LYNX FESTIVAL DRAWS TO A CLOSE FINAL SHORTLISTS RELEASED AHEAD OF TONIGHT’S AWARDS

 12 March 2014 – The Dubai Lynx International Festival of Creativity has drawn to a close after three inspirational days of creativity, learning and networking. The Awards Show, which will see the winners revealed and celebrated, is taking place tonight at the Madinat Arena, Dubai.

Ahead of the Awards, the final three shortlists have now been released by the juries. 18 have been shortlisted in Branded Content & Entertainment, 56 in Film Craft and 7 in Integrated.

Yesterday delegates enjoyed seminars from jury presidents Graham Fink and Gabriela Lungu, as well as PHD’s Mark Holden who looked at how thinking and mechanics can be used as a business model; Humberto Polar of Draftfcb Peru who explained how with increased humanistic approaches campaign effectiveness can improve; WPP’s John O’Keefe who gave his argument for the importance of getting back to basics and coming up with ideas; Laura Krajecki from Starcom MediaVest who discussed the current era of visual engagement; and Ogilvy & Mather’s Rory Sutherland who looked at understanding human decision making and the resulting consumer responses to marketing.

10 Forums were delivered to packed rooms across the three days. Offering a smaller, more interactive learning environment, the Forums came from the Film Makers Panel, Infusion, iV2, Gyro, du, L & K Saatchi & Saatchi, photographer Euan Air, visual artist Gary Yong aka Enforce One, Brandhome, Google and YouTube

This year’s Dubai Lynx saw a huge dedication to the nurturing of talent with over 50 people taking part in tailored academies. Offering an unbeatable environment for the development of skills, the Lynx Academy offered exclusive learning opportunities to students; the Future Leaders of Marketing helped young marketers achieve their potential; Think Tank aided senior marketers in harnessing their creativity to build effective strategies; and the Digital Lab equipped attendees with a deeper understanding of digital creativity.

Prior to the Festival two student competitions were open, the Masar Student Creative Award for Print and the Du Integrated Student Award. Yesterday the winners of these awards were presented with their certificates on stage. Heela Daudzai from the American University in Dubai won the print competition and Shadan Khalaf from the University of Sharjah took first place in the integrated competition. Later today, the winner of a third competition, the 7-Day Brief powered by YouTube, will be announced at a press conference at the festival venue.

Excitement is currently building ahead of tonight’s Dubai Lynx Awards, the annual regional awards that see creative benchmarks set within the MENA region. The winners of the 2014 awards will be announced and honoured on stage, with celebrations taking place into the night. For up to date information on Dubai Lynx visit www.dubailynx.com or Facebook.

09
Mar
14

Dubai Lynx on Instagram by Anubis

To share the Dubai Lynx 2014 experience we set up an Instagram account of the experience from our side of the table. I hope you enjoy and share your experience too.

You can follow us on instagram dubailynx Louai Alasfahani

13
Jan
14

Lettering Large, a new book by Steve Heller and Mirko ilic

Steve Heller and Mirko ilic have just came out with a
new book called Lettering Large. It is one of the first books to chronicle letters as presences in the urban landscape. There are examples culled from sites across the US and throughout the world.

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The book contains over 700 images of monumental typography projects. It is about monumental typography in art, interior design and architecture.

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The book also features interesting examples from the Middle East.

L.10Published by Monacelli Press. The book will be released at the end of October.

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This book was dedicated to Milton Glaser and Mihajlo Arsovski.

For more information, please contact

Mirko Ilic Corp
207 e 32nd street
New York, NY 10016
tel. 212.481.9737

studio@mirkoilic.com

To view Mirko work in Design & illustration click the following links

www.mirkoilicdesign.com (design work) and
www.mirkoilicillo.com (illustration work)

www.mirkoilic.com

Here is a link with a sneak preview of  the book with  select spreads:
http://mirkoilic.blogspot.com/2013/08/new-book-lettering-large.html




Louai Alasfahani

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ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

Contact us

louai@paragonmc.com
+968 94 009977

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