Category Archives: Uncategorized

How Lowe can they go?

This is a new low even for Mullen Lowe

First published 6th of July, 2016

Less original: by Mullen Lowe – Kuwait

First published December, 2018

The full video

Here we go again…

Copycat, cut & paste and plagiarism are synonymous with theft, fraud and lack of creativity all of which are turning our industry into a commodity.

Stealing someone else idea and attributing it to yourself is bad enough but to win a pitch for a major luxury automotive brand in Kuwait and make huge financial benefits with a stolen idea is a crime that should be punishable by law in my view for the following reasons:

1- It does not show respect towards the Art Director who is credited with the original idea who happens to be a fellow industry practitioner – one of our own big family.

2- It does not show respect towards the client who is most likely paying an arm and a leg for the agency “creative work” while unwittingly being set up by the agency for a probable lawsuit due to their own plagiarism and betrayal of the client trust.

3- It does not show respect to any one of the numerous agencies that spent sleepless nights brainstorming, researching, sketching, crafting, etc. etc. only to lose this pitch to Mexican Art Director Oscar S. who is clueless of the fact that his work which was plagiarized by Mullen Lowe actually won the pitch for the Mercedes Kuwait account.

4- It does not show respect towards the Mullenlowe international brand and creative work by their own management and team in the Kuwait office.

What is your opinion? which point best resonated with you? please let us know in the comments section. we would love to hear your mind.

a Masafi consumer’s point of view

Here is an interesting point of view presented to us by one of our regular visitors.

Stealing a logo, a campaign … there are so many types of STEALING …

Misleading a Client/Customer is STEALING too … Masafi Water …

If you agree to the above statement … have a look at the attached photo …
Hope the text is readable …
Feel free to use it on the blog.


Kuwaiti blogger acquitted by appeals court

by Elsa Baxter on Tuesday, 13 July 2010

A Kuwaiti appeals court has overturned a six-month prison sentence against a leading writer and blogger, the news agency AFP, citing legal sources, reports.

Mohammad Abdul-Kader al-Jassem was sentenced to six months in jail and ordered to pay a $17,500 fine on April 1 for allegedly slandering Sheikh Nasser, a nephew of the Kuwaiti emir.

The prison term was suspended on payment of the fine pending the appeal, AFP reports.

In May, he was arrested and detained for 49 days on separate charges that he insulted the emir and harmed national interests. His next hearing is set for September 20.

Meanwhile, a top liberal activist who spent 10 days in prison has been released and his sentence overturned, AFP reports.

Khaled al-Fadhalah was sentenced to three months in jail on June 30 for allegedly accusing the prime minister of collaborating with others in money laundering.