Archive for the 'X-Files' Category

13
Sep
13

Comparative creative ads

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28
Jun
13

Addictive drug prevention campaign

An excellent example of using creativity for good :)

Karim Makhlouf
Partner / Producer
karim@neabeyrouth.org
www.neabeyrouth.org
mob Beirut:+961.3.427799
mob Dubai: +971.50.4567401

 

25
Jun
13

American people adopt blog Anubis name-and-shame strategy

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Every senator on this page betrayed the American people and democracy itself by their vote against any gun responsibility.

 

03
Sep
12

S.O.B.’s are everywhere

Rondon Fernandes, is a Brazilian ad copywriter (www.rondonfernandes.com.br) who makes cartoons in his spare time. One of his favorites heroes is called FDP (S.O.B.) Son of b… or in Brazilian portuguese Filho da p…. It’s a visual translation of the expression. And since there’re S.O.B. everywhere, even in the ad industry, there’re sketches about creatives, accounts, directors etc.

You can contact Rondon by email Rondonfernandes@hotmail.com

 

27
Apr
12

Deadly typo in omani bilingual magazine

One of Oman’s business magazines is attempting to differentiate itself from its competitors by announcing its USP (unique selling proposition) as the ONLY bilingual English & Arabic magazine however they failed because they misspeled  “bilingual” in Arabic. This pull up banner was placed in Al Bustan hotel during the first sustainable urbanization conference. here is the link Oman Sustainable urbanisation Conference 19 – 20 September 2011

06
Jan
12

The truth communicated with logos

Continue reading ‘The truth communicated with logos’

07
Sep
11

Muammar Gaddafi in topical ad for lifebroker

The ad will run in tomorrow’s The Age, The Australian and Sun Herald.

Credits:

Agency: McCann Melbourne
Creative Directors: Julius and Ethal Rosenberg
Planning Director: Felix
Group Account Director: John Bosley
Work Experience Kid: Haley Joel Osment

Via: http://mumbrella.com.au/muammar-gaddafi-stars-in-topical-ad-for-lifebroker-56738

 

 

29
Aug
11

Who swallowed the logo? then throw-it-up!!!

Client: Americana – Hardees

Agency: UniExpo

Country: Kuwait

Year: August 2011

We are going to use this most recent example from Kuwait to learn what not to do in any ad specially an outdoor ad:

1- According to the VIPS formula (Visibility, Identity, Promise, Singleminded) this ad is missing the “I” for identity, who is sending this message?!!!!!!!

2- According to the AIDA formula which was later on improved to AIDCA (Attention, Interest, Desire, Conviction, Action) the “A” for Action is missing. What action should the recipient of this message take after going through all the stages of AIDCA?!!!!!!

3- The very nature of OOH (Out Of Home) does not lend itself well for long copy as the drivers barely have time to register your message in less than 6 seconds

4- It is a cardinal sin to omit the identity of the “Sender” in the communication process according to Shannon & Weaver communication model.

Continue reading ‘Who swallowed the logo? then throw-it-up!!!’

30
Jan
11

Egyptian President Husni Mubarak’s Super Glue

A political spoof/Ghost ad expressing the situation in Egypt. Commercial ads featuring politician figures are not a new thing. For other examples of spoof ads featuring  politicians please check the following links Ideas? Where’s your creativity? and Drivers wanted

 

 

25
Dec
10

Advertising FAIL

Continue reading ‘Advertising FAIL’




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

Contact us

louai@paragonmc.com
+968 94 009977

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