Wikipedia is protesting against proposed anti-piracy legislation in the US by taking part in a web-blackout tomorrow.

Founder of the online collaborative encyclopaedia, Jimmy Wales, announced its participation in an online blackout yesterday.  He added:  “I hope Wikipedia will melt phone systems in Washington on Wednesday.”  Wikipedia joins opposition against the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA).

The decision was taken after 1800 Wikipedia collaborators discussed their options over the last three days on a Wikipedia discussion thread.  Other sites including Reddit and blog Boing Boing will be taking part in the blackout.  Stop SOPA activists were also hoping that Twitter would join them, but the micro-blogging site has declined.

“Wikipedians from around the world have spoken about their opposition to this destructive legislation,” said Wales. “While we regret having to prevent the world from having access to Wikipedia for even a second, we simply cannot ignore the fact that SOPA and PIPA endanger free speech both in the United States and abroad, and set a frightening precedent of Internet censorship for the world.”

The action hopes to make more people aware of the legislation and encourage more of them to contact their representative or relevant branch of government for those living outside the US.

SOPA and PIPA have drawn a lot of attention from technology, entertainment, media and political sectors. Over the weekend News Corporation chief executive Rupert Murdoch attacked the White House for its position on the anti-piracy legislation.

David Hing, London

Source: http://mandmglobal.com/news/17-01-12/wikipedia-to-go-offline.aspx

Australia Chapter’s “Big Idea” Competition – Winner Announced
Chapter President Heather Leembruggen reported the winner of this year’s “Big Idea” student award competition. The Bommerang One team from Edith Cowan University took home the award for their response to the Coeliac Australia client brief. More than 80 university students from across the country entered the competition. See The Winners »

Chapter’s New Thought Leadership Program
Chapter President Heather Leembruggen reports that the Chapter has introduced “IAA Thought Leadership Forums” – a series of breakfast and lunch events, to feature thought Leaders in solo presentations and panel discussions on the latest developments and trends impacting the marketing industry.

India Chapter’s Olive Crown Awards
The awards, created in 2011, seek to recognize creative excellence in communicating sustainability. Deadline for entries is January 31, 2012.
Details on how to enter the 2012 contest can be found here »

Denmark Chapter Holds Elections, Creates New Digital Diploma
At their AGM meeting held recently Erich Karsholt of Bates Y&R Copenhagen was elected chapter president.

Donald Nekman also reported on a new training program created by the Chapter – the IAA Digital Diploma which began in September. MORE »

Hungary Chapter receives delegation from China
The meetings in Budapest took place on October 26 and were organized by the Hungary Chapter. Gan Lin, Vice Minister of State led the delegation which was received by the chapter board at the headquarters of MTVA (Hungarian Public Service Media). Chapter President Ilona Pocsik gave a presentation about the activities of the Chapter, situation of the advertising/media marketing industry and expected trends. See the Photo and Get More Information »

Bahrain Chapter Events
The Chapter held its annual gathering on November 1 at the Intercontinental Regency Hotel. Under the patronage of Shaikh Fawaz Bin Mohamed Al Khalifa, President, Information Affairs Authority, it was attended by more than 100 members and guests. Highlights of the meeting included the announcement of a new Media City planned for Bahrain as well as a new international Bahrain television channel to be launched. See the Photo and Get More Information »

Original: RBS – The Royal Bank of Scotland

Country: Scotland.

Less Original: QNB – Qatar National Bank.

Country: Qatar.

Both examples were contributed by Mr. Montaser Al Abasi.

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. [1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Special thanks to Didi George for sharing this with us

Published in Arab Ad December 2011, Vol. 21 No. 12. Page: 51.

http://www.act-responsible.org
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http://www.youtube.com/ACTResponsibleAds
https://twitter.com/#!/actresponsible

New Kind of Cinema Advertising Lets Audiences Play With Their Favorite Brands In A Truly Social Media Experience 

Centennial, CO & New York, NY – (December 5, 2011) – Moviegoers in select theaters nationwide will get taken on a wild ride this holiday season with a new big screen AudienceGameTM featuring the latest in interactive social gaming technology – where the audience shapes the outcome.

NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, worked together Audience Entertainment Group and a top travel industry brand to create the new 90-second interactive game, which is the first national cinema advertising campaign of its kind in the United States.

The new AudienceGame is being presented throughout December exclusively during NCM’s FirstLook pre-feature program in select movie theaters in major markets including Atlanta, Boston, Chicago, Dallas, Denver, Houston, Knoxville, Los Angeles, Minneapolis, New York, Philadelphia, San Francisco and Washington, DC.

In the game, moviegoers will be able to join a classic cartoon character in an interactive, big screen version of a wild water ride from the comfort of their movie theater seats. By moving their arms and acting together as a group, the audience will create a virtual “human joystick” to control the videogame action onscreen – zipping down the slide and retrieving objects along the way. The score will be posted at the end of the game, but no matter what the tally, the audience always wins by being among the first in the U.S. to experience the future of cinema advertising.

“We are always looking for ways to make FirstLook an even more exciting part of the movie theater experience, and being able to launch the first national AudienceGame is great fun because moviegoers can truly interact directly with a brand on the big screen, making it both the star and the entertainment,” said Cliff Marks, NCM’s president of sales and marketing. “Agencies and marketers are viewing AudienceGames as a good way to extend their integrated online and mobile marketing efforts. After all, playing a game with a theater full of people is about as social as media can get!”

This exciting new campaign features Audience Entertainment Group’s first-ever use of the combination of live video and animated overlays in an AudienceGame. To view the game, visit http://audienceentertainment.com/splash.html.

“Our ongoing relationship with NCM is the centerpiece of our company’s strategy to create a distribution channel for its next generation interactive, social media group gaming platform,” said Barry Grieff, CEO of Audience Entertainment Group. “This engaging entertainment company campaign is a new advertising approach, and the first of many branded AudienceGames that we look forward to developing with NCM and its national advertising clients in the future.”

While this is the first national campaign of its kind in the United States, Audience Entertainment Group has been perfecting its new “group motion capture” and “augmented reality” software technology for the past several years at events across the globe, including games sponsored by mobile phone

brand Orange at the Festival Of Lights in Lyon and at a charity concert in London’s Royal Albert Hall. AudienceGames have been enjoyed in movie and IMAX theaters, arenas/stadiums, rock concert venues and indoor/outdoor public screens in over 40 cities in 9 countries on 4 continents around the world. Video examples can be viewed at http://www.audienceentertainment.com/cases.html.

Audience Entertainment Group games are presented in movie theaters in the U.S. exclusively through NCM Media Networks.

About National CineMedia (NCM) 

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 176 Designated Market Areas® (49 of the top 50) and includes over 18,300 screens (17,300 digital). During 2010, approximately 700 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events broadcast network is comprised of nearly 700 locations in 165 Designated Market Areas® (all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 42 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.7% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com.

About Audience Entertainment Group 

Audience Entertainment Group is a privately held New York City-based media technology company that has developed a proprietary interactive platform enabling audience participation in on-screen videogames and experiences in theaters, arenas/stadiums, concert halls, and other mass consumer settings. While this is the first national AudienceGames campaign in the United States, Audience Entertainment Group has been perfecting its new “group motion capture” and “augmented reality” software technology for the past several years at events across the globe. After events in over 40 cities in 9 countries on 4 continents involving hundreds of thousands of participants in cooperation with world-class advertisers including MSNBC, Orange, VW and many others, AE now is building a permanent network of venue installations worldwide. The company is co-owned by its founding members and YDreams, a global company based in Lisbon, Portugal driving the new field of motion-based gaming and large crowd augmented reality with patents and key offices in Portugal, Spain, Brazil and the US. Audience Entertainment has demonstration partners in New York, London, Beijing, and Shanghai. YouTube videos of examples of many field-proven AE game examples from around the world can be viewed on the following link: www.audienceentertainment.com/cases,html. For more information please visit www.audienceentertainment.com.

www.audienceentertainment.com/splash.html

http://www.mediapost.com/publications/article/163441/ncm-audiencegame-turns-movie-audiences-into-human.html

http://www.youtube.com/AudienceEntertain#p/u/1/U33BqjtRJ58

Client: Bait Muzna Gallery

Agency: Paragon

Country: Oman – December 2011.