AN UNMISSABLE THREE DAYS AWAITS DUBAI LYNX DELEGATES

4 March 2014 – The annual Dubai Lynx International Festival of Creativity, which opens its doors in a few days’ time, is set to offer invaluable content with unbeatable learning and networking opportunities to the MENA region’s creative communications industry.

The packed seminar programme, themed around ‘stories of creativity’, sees 36 sessions delivered by over 50 speakers. Just some of the people taking to the stage include Rory Sutherland, Vice Chairman of Ogilvy Group; John O’Keefe, Worldwide Creative Director at WPP; world-renowned jewellery designer Stephen Webster; Johnny Tan, Executive Creative Director at BBH China; film director Nayla Al Khaja; Al Moseley, President & CCO at 180 Amsterdam; Osman Sultan, Chief Executive Officer, du; and Karen Corrigan, Co-Founder & CEO of Happiness Brussels / BLISS Mobile & Interactive. Alongside the seminars will be a series of forums that encourage audience participation and discussion in an intimate environment. Forums will be delivered by the Dubai TV and Film Commission, Infusion, iV2, Gyro, du, L & K Saatchi & Saatchi, Brandhome, Google, YouTube, the photographer Euan Air, and Gary Yong aka Enforce One, Founder & Director of Cut Collective, a New Zealand based art collective.

The Future Leaders of Marketing, Digital Lab, Lynx Academy and Think Tank, are Dubai Lynx’s tailored training programmes that help both the young and experienced sharpen their skillsets and develop their expertise. Against the backdrop of the Festival, these programmes offer a true immersion into learning and creativity, allowing participants to benefit from both the Festival programme and their own bespoke sessions. The Young Lynx Competitions provide a platform to nurture talent and this year, alongside the established Integrated competition, two new competitions have been introduced for Media and Print. The competitions allow people at the start of their careers to battle it out, producing campaigns to fit a brief set by a regional charity, NGO or not for profit organisation. Entrants gain recognition on an international level providing positive boosts to their careers.

Elsewhere at the Festival, delegates will benefit from a buzzy Festival hall, full of inspiration and the latest innovations. Getty Images will be showcasing their interactive video wall, which offers users a wholly immersive and interactive experience drawing on the company’s vast library of over 20,000 hours of clips to explore visionary themes. Leo Burnett will bring four urban artists, who will take stimulation from the Festival and live tweets, to create painted canvases that the artists will award to the people that inspired them the most during the Festival. Amidst all the action, delegates will also be able to join the Google Creative Sandbox for fun demos and smoothies. Exhibitions and screenings of the shortlisted work will also be on show in the Festival hall allowing delegates to see the region’s best work.

Networking is a crucial part of Dubai Lynx and is encouraged throughout the event. Lynx Connect, which takes place on the Sunday and Monday evenings, offers a chance to socialise, debrief and relax at the end of the day’s events, with Sunday’s event seeing a special celebration of Motivate’s 35th anniversary. Tuesday night brings the return of the Creative Club Party at THE DEK on 8 at the Media One Hotel, whilst Wednesday will see the hotly anticipated awards ceremony and dinner, the largest in Dubai, followed by the After Party, hosted by Big Kahuna.

Speaking about Dubai Lynx, Emma Farmer, Festival Director, says, “With so much happening at the Festival, this is truly an exciting year for Dubai Lynx. We look forward to welcoming delegates to the event and celebrating creativity across the region.”

Registration for the Festival is currently open and limited spaces at the awards are still available to book. Anyone wishing to see details of all available packages and information on how to book them should visit http://www.dubailynx.com/festival/packages.cfm. Dubai Lynx takes place at the Madinat Jumeirah in Dubai, with the Festival taking place from 9-11 March and the Awards happening on the evening of 12 March.

DUBAI LYNX NURTURES TALENT WITH DEDICATED TRAINING PROGRAMMES

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Photo by Louai Alasfahani

FUTURE LEADERS OF MARKETING, DIGITAL LAB,THINK TANK, LYNX ACADEMY

25 February 2014 – The Dubai Lynx International Festival of Creativity is investing in all levels of industry talent with four academies that are set to happen at this year’s Festival which takes place from 9 – 12 March at the Madinat Jumeirah in Dubai.

Dubai Lynx Digital Lab powered by TBWA\RAAD DAN
The Dubai Lynx Digital Lab powered by TBWA\RAAD DAN, is a learning programme dedicated to digital enthusiasts from client organisations as well as creative agencies with three years + experience who want to better their knowledge about using digital for creative communications. This year, TBWA\RAAD DAN has partnered with highly acclaimed Hyper Island. With a focus on mobile, Hyper Island will provide a tailored version of their internationally celebrated Master Class which will be delivered over the three days. Participants will experience a fast-paced series of presentations and collaborative workshops led by DAN and Hyper Island.

“We are working with world class partners to bring something new and disruptive to Dubai Lynx. Hyper Island has been dubbed the digital Harvard by our global team and we are genuinely excited to work with these guys and bring a whole new dimension to the LAB this year. We want participants to experience less of a ‘LAB’ and more an introduction to a new way of thinking.”
Reda Raad, COO TBWA\RAAD

“We are all about collaboration and jumped at the opportunity to work with TBWA\RAAD DAN. Participants will not only understand the power of the mobile revolution, they will also identify needs and create prototypes for new mobile solutions. They will explore new business opportunities built on the knowledge about mobile behaviour, which often challenges the way marketing and communication is executed in traditional media.”
Per Vidar Lundberg, Global Director of Executive Education, Hyper Island


Future Leaders of Marketing powered by Starcom MediaVest Group
Aimed at rising young marketers and brand managers, aged 30 years and under, the Future Leaders of Marketing, is a programme that focuses on the biggest challenges that young marketers and their brands are facing today.  The programme will equip participants with the foundation and know-how to go back to their companies with the inspiration and knowledge to drive brand excellence and develop effective creative campaigns. Laura Krajecki, Chief Consumer Officer and EVP, Global Director Human Experience Strategy at Starcom MediaVest will tutor the academy.

“We are honoured to be partnering with the Dubai Lynx International Festival of Creativity for the second consecutive year to nurture the next-generation of marketing pioneers. At SMG, we have long believed in the power of marketing excellence; over the years, our commitment to creating cutting-edge content for our clients has cemented our reputation as an industry leader. Our sponsorship of the Future Leaders of Marketing programme further supports our vision to ‘make next now’ and invest in empowering the leaders of tomorrow, today”
Nisha Primlani-Pugnet, Regional Director, Marketing & Communications, VivaKi

Think Tank powered by JWT
Focused at a senior level, the Think Tank will help clients to better understand creativity and ensure that client strategies remain effective in today’s constantly evolving business environment. Twenty participants will have the opportunity to attend selected seminars and enjoy exclusive sessions with internationally-acclaimed speakers that so far include Jaime Rosado, VP Regional Creative Director of JWT Puerto Rico and John O’Keeffe, Worldwide Creative Director of WPP Global. Juan Senor, Partner at Innovation Media Consulting Group, will moderate the Think Tank which takes place across 10 & 11 March.

“Attending the Think Tank was time really well spent, hearing new ideas and approaches to issues, at times presented with a refreshing candor.”
Chris Galanto, Senior Vice President (Advertising), Emirates

Lynx Academy in partnership with Leo Burnett
The Lynx Academy offers an exclusive learning opportunity to a group of carefully selected students. The Academy students not only benefit from the festival content but also personalised sessions, tutorials and workshops from top industry figures giving them firsthand access to expert knowledge and experience. Confirmed speakers already include Karl Salibi, Executive Regional Strategic Planning Director at Leo Burnett MENA and Leila Khauli Hanna, Marketing Management Instructor, Olayan School of Business, American University of Beirut. Students will leave with an increased knowledge of the advertising and communications sectors armed with the skills they need to embark on their careers.

“It’s essential for young talent to gain insight into our dynamic industry, in preparation for their future careers. Through the Dubai Lynx Academy we have mentored 107 promising communicators, who have experienced advertising across the board with our team. They represent the advertising industry of tomorrow, and their training now will help them to develop into robust individuals capable of connecting people and their behaviour with the human purpose of a brand.”
Raja Trad, CEO, Leo Burnett Group MENA

Anyone wishing to register their interest for a place on one of the training programmes should email academies@dubailynx.com. Further information on each of the academies, along with details of prices can be found online at http://www.dubailynx.com/talent_training/training/.

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa

Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 7th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.www.dubailynx.com

Lettering Large, a new book by Steve Heller and Mirko ilic

Steve Heller and Mirko ilic have just came out with a
new book called Lettering Large. It is one of the first books to chronicle letters as presences in the urban landscape. There are examples culled from sites across the US and throughout the world.

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The book contains over 700 images of monumental typography projects. It is about monumental typography in art, interior design and architecture.

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The book also features interesting examples from the Middle East.

L.10Published by Monacelli Press. The book will be released at the end of October.

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This book was dedicated to Milton Glaser and Mihajlo Arsovski.

For more information, please contact

Mirko Ilic Corp
207 e 32nd street
New York, NY 10016
tel. 212.481.9737

studio@mirkoilic.com

To view Mirko work in Design & illustration click the following links

www.mirkoilicdesign.com (design work) and
www.mirkoilicillo.com (illustration work)

www.mirkoilic.com

Here is a link with a sneak preview of  the book with  select spreads:
http://mirkoilic.blogspot.com/2013/08/new-book-lettering-large.html

Dubai Lynx Student Creativity Competition Deadline extended to 20 January 2014

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An extra week to let your creativity shine in our student competitions
Deadline extended to 20 January 2014

You now have more time to showcase your creative talent in our two student competitions. With the winners being flown to Dubai Lynx and honoured onstage at the region’s most prestigious creative awards event, this is an unmissable opportunity to get a head-start in your creative career.

If you have a visual flair, The Masar Student Creative Award for Print is perfect for you. Read the brief here.

The Dubai Lynx Student Creative Award for Integrated is a new competition for 2014, offering a cross-media creative challenge. Read the brief here.

Both competitions now close 20 January. Find out more and enter here.

 

 

Middle Eastern consumers expect more in return for their loyalty

ChrisCalumberan

Middle East, 29th December 2013 – Many brand loyalty programmes are failing to deliver on the things that matter most to customers in the UAE and KSA, according to a new report published by global loyalty agency ICLP. The report, ‘Driving greater loyalty in the Middle East’ identifies the ‘Loyalty Chasm’, the gap between what is important to customers in driving their loyalty and what brands are delivering.

The new research commissioned by ICLP surveyed 600 consumers in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA), with illuminating results.

Loyalty programmes remain a powerful way to win business and improve bottom-line results. 63% of UAE and 61% of KSA consumers choose to buy from brands with loyalty programmes, and 55% of UAE and 60% of KSA consumers tend to buy more from brands they are loyal to.

The largest gaps between customer expectation and brand delivery where in the areas of personalisation and relevance. Both regions identified customised, relevant incentives and communications as important to securing loyalty. In the UAE, 66% of consumers felt customised rewards would win their loyalty, while only 44% of brands delivered this, leaving a sizable chasm of 33%. Meanwhile, KSA consumers rated customisation as 62% important, with 45% delivery and a 17% chasm.

ICLP’s report shows that, in a harsh economic environment, customers demand more than ever in return for their loyalty. In particular, customers expect more instant, flexible, and customizable rewards, available through modern mobile technology.

In addition, customers expect instant rewards. In the UAE, 74% of respondents felt instant rewards were important, while only 54% of brands delivered, leaving a chasm of 20%. In the KSA, 72% of consumers wanted instant rewards, but delivery of 57% left a chasm of 15%.

Contrastingly, the smallest gap was found in the delivery of social media loyalty elements. While many brands perceive social media as very important in engaging with customers, only 20% of consumers had connected with brands they are loyal to on social media. In addition, the gap between perceived social media importance and brand delivery was just 6%.

The findings of the report suggest that, while social media is not to be ignored, the most effective improvements to a Middle East loyalty programme are found in making incentives and communications more relevant, personalised, and tailored.

Dion Maritz, General Manager at ICLP says: “This valuable research proves the effectiveness of a loyalty programme, but sheds new light on what consumers expect for their loyalty. More than anything else, consumers expect loyalty programmes that are localised to the Middle East, and offer tailored communications and rewards. We have seen an ongoing trend in better customer segmentation, and that is where we will get the biggest results in loyalty.”

To get your copy of ICLP’s research report, ‘Driving greater loyalty in the Middle East’, visit www.iclployalty.com.

Website: www.iclployalty.com

Twitter: @ICLP_Loyalty

Blog:  http://blog.iclployalty.com/

Dubai Lynx Masar Creativity Award for Print and Student Creative Award for Integrated deadline 13th of January 2014

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Put your talent to the test and win a career-boosting trip to Dubai Lynx 2014 in our two student awards:

The Masar Student Creative Award for Print , in its second year, invites you to respond to a brief for leading charity, the Dubai Autism Centre.
Read the Dubai Autism Centre creative brief >

The new Dubai Lynx Student Creative Awards for Integrated has a brief set by the Al Noor Training Centre for Children with Special Needs.
Read the Al Noor creative brief >

Your work will be judged by a panel of top creatives led by jury president, Bechara Mouzannar, Chief Creative Officer at Leo Burnett MENA. It’s an opportunity to get your talent noticed by some leading industry players.

The winners receive a trip, including flights and accommodation, to the Dubai Lynx 2014, Mena’s leading festival of creativity and sister to the legendary Cannes Lions.

Entry deadline: 13 January 2014 (Please note there will not be a deadline extension.)

Take the challenge. Your creative legend starts here.

Enter now at www.dubailynx.com

Performance figures for the McLaren P1™ confirmed as the first customer car is delivered

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  • 0-100 km/h (62 mph) sprint in just 2.8 seconds
  • Braking from 100 km/h to zero takes just 30.2 metres – less than a third of the recognised stopping distance
  • The McLaren P1™ reaches 300 km/h (186 mph) in 16.5 seconds – a full 5.5 seconds quicker than the iconic McLaren F1
  • Bespoke tyres and braking system, developed in conjunction with technical partners Pirelli and Akebono, ensure optimised performance
  • First customer takes delivery of groundbreaking McLaren P1™ from company’s headquarters in Woking, England

Following an extensive testing and development programme, McLaren Automotive has now confirmed the performance figures for the McLaren P1™ in the latest stage in the launch of the groundbreaking model. These figures show that the third model in the range accelerates to 100 km/h (62 mph) in 2.8 seconds, 200 km/h (124 mph) in 6.8 seconds, and 300 km/h (186 mph) in just 16.5 seconds.

Groundbreaking levels of performance

The McLaren P1™ has been designed from the outset with one clear goal: to be the best driver’s car on road and track. The confirmation of the performance figures underline this, and give further insight into the potential of the latest model from the Woking-based firm.

Fitted with a twin powerplant powertrain generating 916 PS (903 bhp) from the highly efficient 3.8-litre twin turbo V8 petrol engine and the lightweight electric motor, the McLaren P1™ storms from a standstill to 100 km/h (62 mph) in just 2.8 seconds, and hits 200 km/h (124 mph) in 6.8 seconds – quicker than many hot hatches reach half that speed.

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