There is one more example of this same idea for the same automotive brand that has been used in the Middle East, I will hunt it down and add it to these two examples by Joe Lapompe.
THE ORIGINAL
Volkswagen Cross Polo – 2008
Source : Cannes Archive Online,
Agency : DDB Berlin (Germany)
LESS ORIGINAL
Volkswagen Tiguan – 2011
Source : WeloveAd
Agency : DDB Sydney (Australia)
Source of both examples: Same Idea Delivered Twice / Deuxième Service
Advertising Agency: IMPACT BBDO, Beirut, Lebanon
Chief Creative Officer: Dani Richa
Creative Director: Carlos Amseyan
Copywriter: Yasmin Murad
Art Director: Nay Abou Chahla
Photographer: Roger Moukarzel Studio
Year: 2008
Source: VW official partner of Olympics
Client: Toyota Al Sayer
Agency: In-house
Country: Kuwait
Year: APR 1, 2012
Source: Significant Power by Toyota
“If you look at it on the peaceful side… it’s a funny coïncidence. If you’re not that much into the happy hippy kind of mood you could call this an intentional recycling or even worse : a nasty copycat.”
THE ORIGINAL
Volkswagen Cars – 1992
Headline : “For Peace / Peace of mind”
Source : French Art Directors Club
Agency : DDB Paris (France)
LESS ORIGINAL
Toyota Motors Company – 2011
Headline : “Peace / Peace of mind”
Source : Outdoor Inspiration, @jbledivelec and Beyrut Drive By (photo)
Agency : Drive Dentsu (Lebanon)
Source of both examples: Peace, love and copycat? / Paix en cascade
“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”
THE ORIGINAL
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)
LESS ORIGINAL
Greenpeace Turkey – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)
Source of both examples: Polar bear looking like ice floe / Ça jette un froid?
THE ORIGINAL
Perri Alley Shirts – 2009
Source : Coloribus
Agency : 1pointsize Chennai (India)
LESS ORIGINAL
Vernel Detergent – Laundry Softener – 2011
Source : Cannes Lions SHORTLIST
Agency : DDB Dubaï (UAE)
Source of both examples: The Flat Truth / Plié en quatre
“There’s no need to drink abusively … to see double. Another Cannes Bronze Lion totally ripped of! Anyway, this kind of copycat/coïncidence “drive” them directly to joelapompe.net”
THE ORIGINAL
Antral Taxi Company / Anti Drink and Drive – 2007
Source : Cannes BRONZE LION, DraftFCB website
Agency : DraftFCB Lisbon (Portugal)
LESS ORIGINAL
Mahiki Night Club / Anti Drink and Drive – 2012
Source : Adsoftheworld
Agency : Bates Pangulf (UAE)
Source of both examples: Fake Taxi Signs / En voiture pour Joe La Pompe!
In every design and creative competition, talentless individuals copy the work of others and try to scam their way into winning and depriving true creativity from shining, which is sad but what is worse is the fact that some award organizers even when they are alerted to such incidents do not do anything about it!!! this is not the case with Hiiibrand. After i brought to the attention of Hiiibrand (with facts) that one of the entries into their international logo design competition is a shameless copy cat, they responded promptly by disqualifying and removing the copy cat logo from the competitions as well as addressing this matter to the culprit. Thank you Hiiibrand for your cooperation, swift action and integrity.
Original
Client: Huneidi Group
Agency: Paragon
Creative Director: Konstantin Assenov
Source: http://www.facebook.com/photo.php?fbid=266868156669536&set=a.266606376695714.64158.198126966876989&type=3&permPage=1
The Huneidi Group logo is featred in a book titled “Letterhead + Logo Design” by Oxide Design Co. Published by Rockport. ISBN-13:978-1-59253-717-4 and ISBN-10:1-59253-717-0. Page:168. This latest edition in the best selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer’s attention and create a lasting impression. This volume features more than 500 letterhead and logo design for creative services, education, healthcare, nonprofit, restaurants, retail and more.
Less original: Guangzhou berb philosophy Health Limited company logo
By: 攀之设计
Junior Member
Location: 湛江， 中国
Competition: Hiiibrand Awards 2011
Continue reading ‘Hiii Brand removes shameless copy cat logo from their competition’
NEW YORK, April 13, 2012 – Arab thought and culture quarterly magazine Kalimat has announced that the first print issue is available for purchase at the Kalimat Shop. Single Issue purchases are $12.95 and a one year subscription is $65 and includes worldwide shipping. The first twenty-five subscribers will receive a limited edition tote-bag designed by Faris Habayeb. Kalimat launched an Indie GoGo campaign in late January to crowdfund this Spring 2012 issue, which is the first printed issue of the magazine. Kalimat will be distributed globally and will be available for purchase in bookstores and on magazine stands worldwide.
Kalimat is a media production company that features bold, engaging political analysis, design, film, fashion, music, cultural affairs and new media content. Going to print is an exciting step for the quarterly which provides an Arab perspective on international current affairs, culture, design and new media.
Continue reading ‘Kalimat Magazine announces the sale of its first print issue’
By: Abbey Klaassen Published: March 27, 2012
Just in case you were wondering, Facebook is not trying to build an ad agency, despite recent hiring of some of the industry’s creatives.
“Is Facebook building an agency internally, hiring a handful of creative people, starting something that becomes competitive with us?” JWT North America CEO David Eastman asked Facebook VP-Global Marketing Solutions Carolyn Everson on stage at the 4As Transformation Conference in Beverly Hills today.
“You’re thinking of Mark D’Arcy, who is my chief creative partner at Facebook, who we hired a little less than a year ago,” Ms. Everson said. “Mark has hired a handful of people around the world so we can have a conversation with the Jeff Benjamins of the world and chief creative officers.” (Jeff Benjamin being the digital creative JWT recently hired away from CP&B to be chief creative officer of JWT North America and New York.)
“Creatives like talking to creatives,” Ms. Everson said. “We need enough people at Facebook who can sit across the table from a creative leader and engage in a conversation about what the possibilities are.”
Continue reading ‘Why Facebook Is Hiring Ad Agency Creatives’
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.
NOSPEC.COM
Paragon Marketing Communications
Recent Comments