All posts by Anubis

President - IAA (International Advertising Association) Kuwait Chapter. Partner & Chief Creative Officer at Paragon Marketing Communication Kuwait, Bulgaria and Oman.

Lettering Large, a new book by Steve Heller and Mirko ilic

Steve Heller and Mirko ilic have just came out with a
new book called Lettering Large. It is one of the first books to chronicle letters as presences in the urban landscape. There are examples culled from sites across the US and throughout the world.

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The book contains over 700 images of monumental typography projects. It is about monumental typography in art, interior design and architecture.

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The book also features interesting examples from the Middle East.

L.10Published by Monacelli Press. The book will be released at the end of October.

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This book was dedicated to Milton Glaser and Mihajlo Arsovski.

For more information, please contact

Mirko Ilic Corp
207 e 32nd street
New York, NY 10016
tel. 212.481.9737

studio@mirkoilic.com

To view Mirko work in Design & illustration click the following links

www.mirkoilicdesign.com (design work) and
www.mirkoilicillo.com (illustration work)

www.mirkoilic.com

Here is a link with a sneak preview of  the book with  select spreads:
http://mirkoilic.blogspot.com/2013/08/new-book-lettering-large.html

Dubai Lynx Student Creativity Competition Deadline extended to 20 January 2014

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An extra week to let your creativity shine in our student competitions
Deadline extended to 20 January 2014

You now have more time to showcase your creative talent in our two student competitions. With the winners being flown to Dubai Lynx and honoured onstage at the region’s most prestigious creative awards event, this is an unmissable opportunity to get a head-start in your creative career.

If you have a visual flair, The Masar Student Creative Award for Print is perfect for you. Read the brief here.

The Dubai Lynx Student Creative Award for Integrated is a new competition for 2014, offering a cross-media creative challenge. Read the brief here.

Both competitions now close 20 January. Find out more and enter here.

 

 

Middle Eastern consumers expect more in return for their loyalty

ChrisCalumberan

Middle East, 29th December 2013 – Many brand loyalty programmes are failing to deliver on the things that matter most to customers in the UAE and KSA, according to a new report published by global loyalty agency ICLP. The report, ‘Driving greater loyalty in the Middle East’ identifies the ‘Loyalty Chasm’, the gap between what is important to customers in driving their loyalty and what brands are delivering.

The new research commissioned by ICLP surveyed 600 consumers in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA), with illuminating results.

Loyalty programmes remain a powerful way to win business and improve bottom-line results. 63% of UAE and 61% of KSA consumers choose to buy from brands with loyalty programmes, and 55% of UAE and 60% of KSA consumers tend to buy more from brands they are loyal to.

The largest gaps between customer expectation and brand delivery where in the areas of personalisation and relevance. Both regions identified customised, relevant incentives and communications as important to securing loyalty. In the UAE, 66% of consumers felt customised rewards would win their loyalty, while only 44% of brands delivered this, leaving a sizable chasm of 33%. Meanwhile, KSA consumers rated customisation as 62% important, with 45% delivery and a 17% chasm.

ICLP’s report shows that, in a harsh economic environment, customers demand more than ever in return for their loyalty. In particular, customers expect more instant, flexible, and customizable rewards, available through modern mobile technology.

In addition, customers expect instant rewards. In the UAE, 74% of respondents felt instant rewards were important, while only 54% of brands delivered, leaving a chasm of 20%. In the KSA, 72% of consumers wanted instant rewards, but delivery of 57% left a chasm of 15%.

Contrastingly, the smallest gap was found in the delivery of social media loyalty elements. While many brands perceive social media as very important in engaging with customers, only 20% of consumers had connected with brands they are loyal to on social media. In addition, the gap between perceived social media importance and brand delivery was just 6%.

The findings of the report suggest that, while social media is not to be ignored, the most effective improvements to a Middle East loyalty programme are found in making incentives and communications more relevant, personalised, and tailored.

Dion Maritz, General Manager at ICLP says: “This valuable research proves the effectiveness of a loyalty programme, but sheds new light on what consumers expect for their loyalty. More than anything else, consumers expect loyalty programmes that are localised to the Middle East, and offer tailored communications and rewards. We have seen an ongoing trend in better customer segmentation, and that is where we will get the biggest results in loyalty.”

To get your copy of ICLP’s research report, ‘Driving greater loyalty in the Middle East’, visit www.iclployalty.com.

Website: www.iclployalty.com

Twitter: @ICLP_Loyalty

Blog:  http://blog.iclployalty.com/

Dubai Lynx Masar Creativity Award for Print and Student Creative Award for Integrated deadline 13th of January 2014

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Put your talent to the test and win a career-boosting trip to Dubai Lynx 2014 in our two student awards:

The Masar Student Creative Award for Print , in its second year, invites you to respond to a brief for leading charity, the Dubai Autism Centre.
Read the Dubai Autism Centre creative brief >

The new Dubai Lynx Student Creative Awards for Integrated has a brief set by the Al Noor Training Centre for Children with Special Needs.
Read the Al Noor creative brief >

Your work will be judged by a panel of top creatives led by jury president, Bechara Mouzannar, Chief Creative Officer at Leo Burnett MENA. It’s an opportunity to get your talent noticed by some leading industry players.

The winners receive a trip, including flights and accommodation, to the Dubai Lynx 2014, Mena’s leading festival of creativity and sister to the legendary Cannes Lions.

Entry deadline: 13 January 2014 (Please note there will not be a deadline extension.)

Take the challenge. Your creative legend starts here.

Enter now at www.dubailynx.com

Performance figures for the McLaren P1™ confirmed as the first customer car is delivered

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  • 0-100 km/h (62 mph) sprint in just 2.8 seconds
  • Braking from 100 km/h to zero takes just 30.2 metres – less than a third of the recognised stopping distance
  • The McLaren P1™ reaches 300 km/h (186 mph) in 16.5 seconds – a full 5.5 seconds quicker than the iconic McLaren F1
  • Bespoke tyres and braking system, developed in conjunction with technical partners Pirelli and Akebono, ensure optimised performance
  • First customer takes delivery of groundbreaking McLaren P1™ from company’s headquarters in Woking, England

Following an extensive testing and development programme, McLaren Automotive has now confirmed the performance figures for the McLaren P1™ in the latest stage in the launch of the groundbreaking model. These figures show that the third model in the range accelerates to 100 km/h (62 mph) in 2.8 seconds, 200 km/h (124 mph) in 6.8 seconds, and 300 km/h (186 mph) in just 16.5 seconds.

Groundbreaking levels of performance

The McLaren P1™ has been designed from the outset with one clear goal: to be the best driver’s car on road and track. The confirmation of the performance figures underline this, and give further insight into the potential of the latest model from the Woking-based firm.

Fitted with a twin powerplant powertrain generating 916 PS (903 bhp) from the highly efficient 3.8-litre twin turbo V8 petrol engine and the lightweight electric motor, the McLaren P1™ storms from a standstill to 100 km/h (62 mph) in just 2.8 seconds, and hits 200 km/h (124 mph) in 6.8 seconds – quicker than many hot hatches reach half that speed.

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