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Author Archive for Louai Alasfahani
07
Sep
12
The Far Out Cafe’
Graphic, brutal and honest. The Far Out Café is packed with action, mind boggling tale of survival and a journey for self-fulfillment. Stuart Chambers is a TV producer, director, story teller and an unexpected but surprisingly engaging writer.
Continue reading ‘The Far Out Cafe’’
03
Sep
12
S.O.B.’s are everywhere
Rondon Fernandes, is a Brazilian ad copywriter (www.rondonfernandes.com.br) who makes cartoons in his spare time. One of his favorites heroes is called FDP (S.O.B.) Son of b… or in Brazilian portuguese Filho da p…. It’s a visual translation of the expression. And since there’re S.O.B. everywhere, even in the ad industry, there’re sketches about creatives, accounts, directors etc.
You can contact Rondon by email Rondonfernandes@hotmail.com
31
Aug
12
Dont use that tone with me
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Wed, 27 June 2012
By Kabeer Yousuf -
MUSCAT — As a major chunk of leading companies in Oman are getting their advertisements, designing and even printing works out of the country, the Sultanate is losing several millions of rials to its neighbouring countries every year.
This revenue which is otherwise supposed to be circulating in the country’s economy is pumped out by companies as diverse as banking to telecommunication and from automotive to hospitality and chartered accountants firms.
It is said that while some firms are paying RO 25,000 every month against ‘creativity fees’, some major business houses which make use of Sultanate’s trade licence, related entity documentations and other relaxed facilities are pumping out nearly RO 4,000-5,000 each year to the glitz and glam of another country.
Whopping 80 per cent of the total expenditure on this is going out of the country and the players in the country are vying for the 20 per cent left behind.
“The reason is nothing but acute dearth of quality work to a great extent,” avers Louai Alasfahani, a wizard who took the glory of Arab design at the pinnacle of global attention when he was chosen a member of the grand jury at the New York Advertising Festival 2012, representing Oman for the first time.
Continue reading ‘Oman Advertising industry lose huge revenue’
Client: Mix FM
Agency: Paragon Marketing Communications
Creative Director: Louai Alasfahani
Country: Kuwait
Year: 2008
Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Maram Salah
Executive Business Director: Irfan Fatmi
Country: UAE – Dubai
Year: 2012
BRAZIL TAKES RADIO GRAND PRIX
DESIGN GRAND PRIX GOES TO GERMANY
CYBER GRANDS PRIX GO TO USA & SWEDEN
PRESS GRAND PRIX AWARDED TO ITALY
Cannes, 20 June 2012 - The winners of the Press, Radio, Design and Cyber Lions categories have been announced and awarded at the third Awards Ceremony of the Cannes Lions Festival week.
This year the Design Lions attracted 2182 entries, the Cyber Lions received 2458 submissions, Radio saw 1784 and entries totalled 6056 in the Press Lions.
Continue reading ’2012 PRESS, RADIO, DESIGN & CYBER LIONS WINNERS ANNOUNCED’
Client: Salvation Army
Country: Canada
The above (By Leo Burnett Lebanon) just won Bronze at the 2012 Cannes Lions 59th International Festival of Creativity!!!
| Execution |
| In public parks, where kids play freely with or without their parents, we placed a man camouflaged in the surrounding settings of the park. The actor, who was told to sit on a bench without moving, was labelled by flyers all around the park and beside him, explaining that ‘Predators are Everywhere’, even in the safest of places. Kids and moms approach the stunt with curiosity and playfulness. Once they discovered the flyer, and the content was absorbed, mother and child then entered into discussions, so that the parent may explain things in a manner that could be easily understood by the children. |
| Advertiser | HIMAYA |
| Product | NGO/CAMPAIGN AGAINST SEXUAL CHILD ABUSE |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Type of Entry: | Best Campaign |
| Category: | Best Integrated Campaign Led by PR |
| Title: | BREAK THE SILENCE |
| Advertiser/Client: | HIMAYA |
| Product/Service: | NGO/CAMPAIGN AGAINST SEXUAL CHILD ABUSE |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
CREATIVE CREDITS
| Name | Company | Position |
| Bechara Mouznnar | Leo Burnett Beirut | Chief Creative Director |
| Malek Ghorayeb | Leo Burnett Beirut | Executive Creative Direcor |
| Areej Mahmoud | Leo Burnett Beirut | Creative Director |
| Charbel Sawane | Leo Burnett Beirut | Senior Art Director |
| Krystel Hoche | Leo Burnett Beirut | Senior Art Director |
| Marya Ghazzaoui | Leo Burnett Beirut | Art Director |
| Salem Habbous | Leo Burnett Beirut | Copywriter |
| Tania Saleh | Leo Burnett Beirut | Copywriter |
| Nada Abi Saleh | Leo Burnett Beirut | Deputy Managing Director |
| Michel Haddad | Leo Burnett Beirut | Communication Executive |
| Line Abou Nasr | Starcom Media Vest Group | Media Manager |
| Samer Choueiry | Leo Burnett Beirut | Head Of Digital Department |
| Mariah Ghazzaoui | Leo Burnett Beirut | Art Director |
Client: Khimji’s Watches – Oris
Agency:
Country: Oman
Published in Business Today on June 2012
Sources:
Invisible originality / Pas Vu, Pas Pris?
Невидимый плагиат http://zyazyaveka.net
Source: Saatchi & Saatchi лажают
It was used as art by Liu Bolin’s famous camouflage artwork, as ads for charity, as ambient media and in the latest Sherlock Holmes movie now in a theatre near you.
| Released: | March 2008 |
|---|---|
| Advertiser: | United Nations |
| Brand name: | Unicef (United Nations International Children’s Emergency Fund) |
| Product: | Unicef (United Nations International Children’s Emergency Fund) |
| Agency: | Ogilvy & Mather, Shanghai |
| Country: | China |
Credits & Description:
Title: Staircase
Client: Unicef
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Art Director: Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong
Creative Director: Kevin Lee, Fan Ng
Illustrator: Haohui Zhou, Bin liu, Spring Zhu, Chaowen Wu, Jinghua Pan
Writer: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok
The Outdoor Advert titled Staircase was done by Ogilvy & Mather, Shanghai advertising agency for product: Unicef (United Nations International Children’s Emergency Fund) (brand: Unicef (United Nations International Children’s Emergency Fund)) in China. It was released in the Mar 2008.
Source: http://www.coloribus.com/focus/visual-effects-in-outdoor-ads/11463455/
| Advertiser: | Nokia Corporation |
| Brand name: | Nokia |
| Product: | Nokia Phonethics |
| Agency: | JWT Manila |
| Country: | Philippines |
| Category: | Mobile Telephone, Public Safety, Health & Hygiene |
| Released: | April 2009 |
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Credits & Description:
Company: JWT MANILA, THE PHILIPPINES The Print Ad titled BODY PAINT SCHOOLBOY was done by JWT Manila advertising agency for product: Nokia Phonethics (brand: Nokia) in Philippines. It was released in the Apr 2009. |
Source: http://www.coloribus.com/adsarchive/prints/nokia-phonethics-body-paint-schoolboy-13283555/
More examples from the art arena…Born in France, but based in California Jean-Paul Bourdier places the human form into the natural elements and using a combination of light, paint and artistic vision merges and seamlessly blends them together.
NOSPEC.COM
Paragon Marketing Communications
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