Author Archive for Louai Alasfahani

05
Mar
16

What to Expect From Web Design in 2016

Submitted by: Brian Jens

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In 2015, DesignContest noted some trends emerging in the design: “codeless” platforms, parallax, one-page website etc. Although many design trends are just one-day influences, some of them are crucial for the industry. The growing range of gadgets requires constant adaptation of design technologies to meet changes occurring in web design.

Let’s unveil the curtain of secrecy over 2016 and look at the main prospects awaiting us.

Automation of Page-proof

The web development had always been a divided labor: designers worked over appearance while encoders aimed to make everything run properly.  But it got somehow changed since the tools for web design are getting more functional, more ambitious and smarter.

Today you don’t even need to write a single line of a code to get the functionality needed.  We’re witnesses of a paradigm shift in which entry barrier for designers lowers, and every performer can concentrate just on his direct work.

So today, while designers are focused on the quality of their projects, algorithms behind the selected platform become smarter and smarter to ensure the actuality of the design solution performed. Of course, the need for web programmers will never disappear, but their responsibility is gradually changed.

Video Guides

No matter how large is the scale of your business – if should follow the trend of creating your own video instructions. The main aim of such guides is to demonstrate the principle of operating of your product and services along with all its advantages.

As practice shows, when scrolling through your website, a visitor could still not get the idea of the functioning of the product. Unlike text information, movies convey important things in a few minutes.

Real-Time Previews

The design of promotional pages is something that develops incredibly fast due to the increase of Internet speed and browser capabilities. By adding real-time previews of the products to home or promotional pages, you’ll be able to attract additional visitors and force them to make a target action. Preview will also help you to introduce a product or service in the best light, highlighting its advantages and hiding possible disadvantages.

Continue reading ‘What to Expect From Web Design in 2016’

04
Jun
15

SIR ROGER MOORE REVEALED AS YOUNG LIONS HEALTH AWARD JUDGE

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Lions Health has announced that UNICEF Goodwill Ambassador and 007 Actor, Sir Roger Moore, will be joining the dedicated jury of respected industry leaders judging the Young Lions Health Award, an exciting new competition for young creatives and marketers that aims to improve challenges facing health systems in low-income countries.

Launched together with UNICEF and Unilever, the Young Lions Health Award calls on the young creative industry to develop a compelling campaign that helps address this challenge. UNICEF will utilise the winning campaign as the basis for engaging the general public to advocate and mobilise support for better, child-focused health systems.

Sir Roger is a steadfast advocate for children, visiting UNICEF-supported programmes around the world. Commenting on his appointment as juror, he says, “I am thrilled to join the jury for the Young Lions Health competition which is a unique opportunity to help change the lives of the most vulnerable children.”

The deadline for entry submission has been extended until 2 April in to give further opportunity for more creative young talent to apply.

Taking place from 19 – 20 June, Lions Health is a Festival and Awards Ceremony for creative excellence in the global healthcare industry. The winners of the award will be presented at Lions Health giving them the opportunity to join the global healthcare community, as well as see their entry in the spotlight when they are honoured at the official awards ceremony.

Further information on how to enter, along with key dates and the creative brief can be found online at http://www.canneslions.com/lions_health/awards/young_lions_health_award/.

Lions Health, 19 & 20 June 2015, Palais des Festivals, Cannes, France

Lions Health is a global annual awards for creative excellence in pharma and healthcare & wellness communications, judged by international industry professionals. The awards form part of a two-day Festival of content, learning and debate that will explore the essential and unique issues relating to the world of healthcare communications, present exhibitions and screenings of the work being judged, and offer unrivalled networking opportunities.
Lions Health is organised by Lions festivals. www.canneslions.com/lions_health
Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation and Eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com
Lions Festivals is powered by Top Right Group.

03
Jun
15

LARGEST NUMBER OF VOTES EVER CAST FOR LIONS LIVE

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Cannes Lions to live stream sessions from TBWA Worldwide, WPP, Heineken, Unilever, Razorfish & Contagious, PHD and MediaCom

After a record breaking number of votes, the Cannes Lions International Festival of Creativity has today confirmed the winners of Lions Live. The online initiative, in partnership with Mindshare and YouTube, brings a selection of sessions from the Festival stage live to people, wherever they are in the world.

As 19,135 people, 9% more than in 2014, cast their vote on the sessions they most want to see, Donal Mac Manus, Head of B2B Brand Marketing, Google, Europe, said, “Cannes Lions is a key moment in the year where creators and innovators from all around the world come together to celebrate creativity and innovation. YouTube are happy to be part of that moment and believe Lions Live is a great opportunity to live stream some of the best elements of the Festival to those who are unable to make it. “ Continue reading ‘LARGEST NUMBER OF VOTES EVER CAST FOR LIONS LIVE’

03
Jun
15

CANNES LIONS CONTENT PROGRAMME DIVERSIFIES CREATIVITY

Full programme delivers array of inspiration Sir Tim Berners-Lee, Marilyn Manson, Pharrell Williams, David Guetta, Julia Louis-Dreyfus, Richard Curtis cannes_lions_logo_3703

Cannes Lions is poised to deliver its most diverse content programme to date. More than 250 speakers have been confirmed as taking to the stage during the Festival in June, all of whom will offer insights and inspiration from an array of creative disciplines.

“One of the most common questions I am asked is how we choose the speakers at Cannes Lions,” says Philip Thomas, CEO, Lions Festivals.

“When you come to Cannes Lions, we say you should bring an open mind and expect to have it broadened. We programme the high profile industry people you know you need to see alongside people you’d never expect, household names alongside incredible as-yet unknowns. But the criteria are simple – can they influence and inspire the industry to make better work? The 2015 programme is packed with people that can and will.” Continue reading ‘CANNES LIONS CONTENT PROGRAMME DIVERSIFIES CREATIVITY’

18
May
14

Vigor Events presents Lee Cockerell and Jairek Robbins live in Kuwait on 18th of May and 16th of June

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Vigor Events presents live in Kuwait, Lee Cockerell on the 18th of May and Jairek Robbins on the 16th of June 2014.

Special offer:  book your place for both seminars and avail a 30% discount.

For registration or more information please visit www.vigorevents.com

12
May
14

IAA presents key awards to Indra Nooyi, PepsiCo and John Wren, Omnicom Group Ceremony at the China National Convention Centre

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Beijing, May 10th 2014: The International Advertising Association announced the recipients of its most prestigious global industry awards to Ms Indra Nooyi, Chairman and Chief Executive Officer of PepsiCo and Mr John Wren, President and Chief Executive Officer of Omnicom Group, at its 43rd IAA World Congress, taking place this week in Beijing.

Faris Abouhamad, IAA Chairman and World President and Heather Leembruggen, IAA Vice President and Chair of the IAA Awards Committee declared “The IAA Award is presented to an individual in recognition of outstanding services in the field of international advertising and marketing. It was previously known as the “Annual Award” and was presented each year from 1951 to 1984. It then became a biennial award, presented on the occasion of the IAA World Congress. The IAA did not hold awards in 2012, so this year we have honored two recipients – Ms Indra Nooyi, Chairman and Chief Executive Officer of PepsiCo and Mr John Wren, President and Chief Executive Officer of Omnicom Group.” Continue reading ‘IAA presents key awards to Indra Nooyi, PepsiCo and John Wren, Omnicom Group Ceremony at the China National Convention Centre’

09
May
14

CANNES LIONS OFFERS UNRIVALLED TRAINING OPPORTUNITIES WITH TEN DEDICATED ACADEMIES

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25 April 2014 – The Cannes Lions International Festival of Creativity will this year offer its broadest range of unique training opportunities to date, allowing attendees to benefit from a learning experience like no other. Following the proven success of the academy programme, three new academies have been launched for 2014, bringing the total number of exclusive learning programmes to 10 and offering participants at all career levels – CEOs, CMOs, creatives, young creatives, planners, media executives, students – an exceptional chance to expand knowledge and boost professional prospects.

Continue reading ‘CANNES LIONS OFFERS UNRIVALLED TRAINING OPPORTUNITIES WITH TEN DEDICATED ACADEMIES’

22
Apr
14

Super Sales & Shopping Bonanza Kicks off Tomorrow at GITEX Shopper Spring 2014 -Best bargains on latest tech products; Limited Edition Honda Accord to be won daily-

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Dubai, United Arab Emirates, 22nd April 2014: All eyes will be on Dubai World Trade Centre as it hosts the region’s biggest consumer IT and electronics retail show, GITEX Shopper Spring 2014, tomorrow (Wednesday, 23 April). With unbeatable prices on over 30,000 up-to-the minute gadgets, new product launches, bundled deals and an array of exciting competitions, the second edition of GITEX Shopper Spring promises to be the most exciting four-day consumer electronics extravaganza in the region.

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Regional power retailers including E-City, Emax, Jacky’s Electronics, Jumbo Electronics, Max Electronics, One Mobile, Plug-Ins and Sharaf DG, as well as top global brands such as Acer, Dell, HP, Lenovo, LG, Nestle, Nokia, Toshiba and Samsung (platinum sponsor), are determined to offer the best deals possible on gadgets that include digital SLR cameras, smartphones, tablets, laptops and SmartTVs. Continue reading ‘Super Sales & Shopping Bonanza Kicks off Tomorrow at GITEX Shopper Spring 2014 -Best bargains on latest tech products; Limited Edition Honda Accord to be won daily-‘

22
Apr
14

SPIKES ASIA OPENS FOR DELEGATE REGISTRATION NEW INITIATIVES ANNOUNCED

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22 April 2014 –  The Spikes Asia Festival of Creativity, the region’s foremost Festival and Awards for the creative communications industry, has officially opened for delegate registration.

This year sees a new format for the Festival as it grows from a 3-day to a 4-day event and moves to take place in the week following the Formula 1 Grand Prix, from 23-26 September in Singapore. Spikes Asia will encompass carefully curated seminars and forums, inspiring exhibitions of work, dedicated networking events and a celebratory Awards Ceremony which will bring the event to a close.

Continue reading ‘SPIKES ASIA OPENS FOR DELEGATE REGISTRATION NEW INITIATIVES ANNOUNCED’

24
Mar
14

Review of Famous Company Logos: How The Big Business Uses The Emotional Power of Logos

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Alex HillsbergSubmitted by  and Chris Sibbet

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they’re not trivial or simple.

Iconic logos are masters of subtleties and understatements. In the infographic below, we learn that logos carry sublime color meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue?

We know it’s not set in stone, but colors can evoke a specific emotional response from us. Red means active, yellow is energetic, blue is reliable, green is nature, etc. In fact, it doesn’t stop at the obvious; researchers at the University of Rochester in New York believe red can actually “keep us from performing our best on tests.”

Moreover, logos may already be playing with your subconscious at a much earlier stage of your life. Researchers at the University of Amsterdam found that children 2-3 years old could already recall a logo and the product it represents in 67% of cases.

Logos also create value. Interbrand’s 14th Best Global Brand reported that there’s a new number one brand in the world last year: Apple. Coke was defeated for the first time after thirteen consecutive years of dominating the prestigious list.

Many companies will stop at nothing to create the perfect logo. Even to the tune of millions of dollars as part of their branding. The new Pepsi logo was so expensive to create that the agency thought it should justify the million-dollar cost with a lecture on Da Vinci diagrams, yin-yangs, and Mobius strips. On the other end, some popular logos like Twitter and Google cost almost next to nothing!

It’s an interesting world of logos we have here. Far from puny, arbitrary doodles, they are calculated, big business strategy with one thing in mind: that you remember them in your sleep.

CHECK OUT THIS INFOGRAPHIC AND LEARN MORE ABOUT THE HIDDEN POWER OF LOGOS:

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Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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