Author Archives: Anubis

About Anubis

Chief Creative Officer at Paragon International Kuwait, Bulgaria and Oman. ex-President - IAA (International Advertising Association) Kuwait Chapter 2010 - 2012. International judge in creativity festivals including the NY-festival and the Summit Awards.

Hiii Brand removes shameless copycat logo

Welcome to the dark side of branding. http://bloganubis.com

All about branding, rebranding, integrated marketing communications, design and more Also visit my consultancy website at: https://www.louaialasfahani.com/

In every design and creative competition, talentless individuals copy the work of others and try to scam their way into winning and depriving true creativity from shining, which is sad but what is worse is the fact that some award organizers even when they are alerted to such incidents do not do anything about it!!! this is not the case with Hiiibrand. After i brought to the attention of Hiiibrand (with facts) that one of the entries into their international logo design competition is a shameless copy cat, they responded promptly by disqualifying and removing the copy cat logo from the competitions as well as addressing this matter to the culprit. Thank you Hiiibrand for your cooperation, swift action and integrity.

Hosted by Louai Alasfahani

The Voice Behind the Camera: Diana Dimitrova

Reactions & Definitions : Hakim Al Shanfari

Shooting & Editing: Tyrone Usana | Paragon International

Locations : Sofia, Bulgaria and Muscat, Oman

Oman Airport Logo, A Clip Art

Welcome to the dark side of branding.

http://bloganubis.com All about branding, rebranding, integrated marketing communications, design and more

Shutterstock link of the Sino Studio designed logo: https://www.shutterstock.com/image-vector/square-logo-flat-simple-333619097

Paragon Young Creative on Spotlight at Branding in Asia

As part of an ongoing series highlighting young talent in the industry, Branding in Asia brings you “One Under 30: Young Creative Spotlight”, a regular feature that focuses on up-and-coming talent in the ad world.

On tap this week is Tyrone Usana, the 29-year-old Executive Creative Director native of The Philippines is now based in Muscat, Oman working at Paragon International.

He told us, “I’ve drawn inspiration from things that most people tend not to notice, those minuscule details that have rousing truth in them.”

To view the full article, click the link below. https://brandinginasia.com/one-under-30-tyrone-usana/

How Lowe can they go?

This is a new low even for Mullen Lowe

First published 6th of July, 2016

https://www.behance.net/gallery/40379979/Mercedes-Benz-key-visuals

Less original: by Mullen Lowe – Kuwait

First published December, 2018

The full video

Here we go again…

Copycat, cut & paste and plagiarism are synonymous with theft, fraud and lack of creativity all of which are turning our industry into a commodity.

Stealing someone else idea and attributing it to yourself is bad enough but to win a pitch for a major luxury automotive brand in Kuwait and make huge financial benefits with a stolen idea is a crime that should be punishable by law in my view for the following reasons:

1- It does not show respect towards the Art Director who is credited with the original idea who happens to be a fellow industry practitioner – one of our own big family.

2- It does not show respect towards the client who is most likely paying an arm and a leg for the agency “creative work” while unwittingly being set up by the agency for a probable lawsuit due to their own plagiarism and betrayal of the client trust.

3- It does not show respect to any one of the numerous agencies that spent sleepless nights brainstorming, researching, sketching, crafting, etc. etc. only to lose this pitch to Mexican Art Director Oscar S. who is clueless of the fact that his work which was plagiarized by Mullen Lowe actually won the pitch for the Mercedes Kuwait account.

4- It does not show respect towards the Mullenlowe international brand and creative work by their own management and team in the Kuwait office.

What is your opinion? which point best resonated with you? please let us know in the comments section. we would love to hear your mind.

Lettering Large, a new book by Steve Heller and Mirko ilic

Steve Heller and Mirko ilic have just came out with a
new book called Lettering Large. It is one of the first books to chronicle letters as presences in the urban landscape. There are examples culled from sites across the US and throughout the world.

Screen Shot 2014-01-13 at 8.57.44 PM

The book contains over 700 images of monumental typography projects. It is about monumental typography in art, interior design and architecture.

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The book also features interesting examples from the Middle East.

L.10Published by Monacelli Press. The book will be released at the end of October.

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This book was dedicated to Milton Glaser and Mihajlo Arsovski.

For more information, please contact

Mirko Ilic Corp
207 e 32nd street
New York, NY 10016
tel. 212.481.9737

studio@mirkoilic.com

To view Mirko work in Design & illustration click the following links

www.mirkoilicdesign.com (design work) and
www.mirkoilicillo.com (illustration work)

www.mirkoilic.com

Here is a link with a sneak preview of  the book with  select spreads:
http://mirkoilic.blogspot.com/2013/08/new-book-lettering-large.html