Archive for the 'NEWS' Category

26
Apr
16

EY announces winners of the Student Excellence Award 2016 in Oman

Muscat, 26 April 2016: EY announced the winners of the fifth “Student Excellence Award” (SEA) held under the patronage of HE Saud bin Nasser Al Shukaili, Secretary General of Taxation, Ministry of Finance. The SEA recognizes Oman’s best students in the fields of accounting, finance and information technology by rewarding Omani students for their hard work and efforts with internships in leading companies. 

The winners in Accounting in order of rank were: Fatma Taleb Al Raisi, first place from Sultan Qaboos University, Maha Faisal Al Raisi, Second place from College for Banking and Financial Studies, Mazoon Hamed Al Jabri, third place from Sultan Qaboos University.

The winners in Finance in order of rank were: Aziza Said Al Hinai, First place from Sultan Qaboos University, Noor Salim Bahuraish, Second place from Majan College and Lina Yousuf Al Rawahi, third place from Modern College for Business & Science.

The winners in Information Technology in order of rank were: Haitham Salim Al Yahyaa, first place from Caledonian College of Engineering, Rahma Yahya Al Wadhahi, second place from Caledonian College of Engineering and Fatma Khalfan Al Mezeini, third place from Middle East College.

Ahmed Al Esry, Partner, EY, Oman, said: “We are very proud to play a role in supporting education and emerging talent within the Sultanate of Oman. The SEA recognizes Omani graduates that have the skills and drive that are necessary to succeed in the workplace. The competitive spirit that is cultivated at the event is something that we hope the students take with them into the workplace. We shall strive to continue providing high potential students a platform to showcase their abilities and avail them the opportunity to advance into the first stage of their careers.”

In addition to cash prizes and an valuable gift each, the top three winners from each discipline were offered the opportunity of a paid internship with EY or one of the companies associated with the award: Alizz Islamic Bank, BAE Systems, Bank Muscat, and Namagroup.

04
Jun
15

SIR ROGER MOORE REVEALED AS YOUNG LIONS HEALTH AWARD JUDGE

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Lions Health has announced that UNICEF Goodwill Ambassador and 007 Actor, Sir Roger Moore, will be joining the dedicated jury of respected industry leaders judging the Young Lions Health Award, an exciting new competition for young creatives and marketers that aims to improve challenges facing health systems in low-income countries.

Launched together with UNICEF and Unilever, the Young Lions Health Award calls on the young creative industry to develop a compelling campaign that helps address this challenge. UNICEF will utilise the winning campaign as the basis for engaging the general public to advocate and mobilise support for better, child-focused health systems.

Sir Roger is a steadfast advocate for children, visiting UNICEF-supported programmes around the world. Commenting on his appointment as juror, he says, “I am thrilled to join the jury for the Young Lions Health competition which is a unique opportunity to help change the lives of the most vulnerable children.”

The deadline for entry submission has been extended until 2 April in to give further opportunity for more creative young talent to apply.

Taking place from 19 – 20 June, Lions Health is a Festival and Awards Ceremony for creative excellence in the global healthcare industry. The winners of the award will be presented at Lions Health giving them the opportunity to join the global healthcare community, as well as see their entry in the spotlight when they are honoured at the official awards ceremony.

Further information on how to enter, along with key dates and the creative brief can be found online at http://www.canneslions.com/lions_health/awards/young_lions_health_award/.

Lions Health, 19 & 20 June 2015, Palais des Festivals, Cannes, France

Lions Health is a global annual awards for creative excellence in pharma and healthcare & wellness communications, judged by international industry professionals. The awards form part of a two-day Festival of content, learning and debate that will explore the essential and unique issues relating to the world of healthcare communications, present exhibitions and screenings of the work being judged, and offer unrivalled networking opportunities.
Lions Health is organised by Lions festivals. www.canneslions.com/lions_health
Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation and Eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com
Lions Festivals is powered by Top Right Group.

03
Jun
15

LARGEST NUMBER OF VOTES EVER CAST FOR LIONS LIVE

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Cannes Lions to live stream sessions from TBWA Worldwide, WPP, Heineken, Unilever, Razorfish & Contagious, PHD and MediaCom

After a record breaking number of votes, the Cannes Lions International Festival of Creativity has today confirmed the winners of Lions Live. The online initiative, in partnership with Mindshare and YouTube, brings a selection of sessions from the Festival stage live to people, wherever they are in the world.

As 19,135 people, 9% more than in 2014, cast their vote on the sessions they most want to see, Donal Mac Manus, Head of B2B Brand Marketing, Google, Europe, said, “Cannes Lions is a key moment in the year where creators and innovators from all around the world come together to celebrate creativity and innovation. YouTube are happy to be part of that moment and believe Lions Live is a great opportunity to live stream some of the best elements of the Festival to those who are unable to make it. “ Continue reading ‘LARGEST NUMBER OF VOTES EVER CAST FOR LIONS LIVE’

03
Jun
15

CANNES LIONS CONTENT PROGRAMME DIVERSIFIES CREATIVITY

Full programme delivers array of inspiration Sir Tim Berners-Lee, Marilyn Manson, Pharrell Williams, David Guetta, Julia Louis-Dreyfus, Richard Curtis cannes_lions_logo_3703

Cannes Lions is poised to deliver its most diverse content programme to date. More than 250 speakers have been confirmed as taking to the stage during the Festival in June, all of whom will offer insights and inspiration from an array of creative disciplines.

“One of the most common questions I am asked is how we choose the speakers at Cannes Lions,” says Philip Thomas, CEO, Lions Festivals.

“When you come to Cannes Lions, we say you should bring an open mind and expect to have it broadened. We programme the high profile industry people you know you need to see alongside people you’d never expect, household names alongside incredible as-yet unknowns. But the criteria are simple – can they influence and inspire the industry to make better work? The 2015 programme is packed with people that can and will.” Continue reading ‘CANNES LIONS CONTENT PROGRAMME DIVERSIFIES CREATIVITY’

18
May
14

Vigor Events presents Lee Cockerell and Jairek Robbins live in Kuwait on 18th of May and 16th of June

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Vigor Events presents live in Kuwait, Lee Cockerell on the 18th of May and Jairek Robbins on the 16th of June 2014.

Special offer:  book your place for both seminars and avail a 30% discount.

For registration or more information please visit www.vigorevents.com

12
Mar
14

DUBAI LYNX FESTIVAL DRAWS TO A CLOSE FINAL SHORTLISTS RELEASED AHEAD OF TONIGHT’S AWARDS

 12 March 2014 – The Dubai Lynx International Festival of Creativity has drawn to a close after three inspirational days of creativity, learning and networking. The Awards Show, which will see the winners revealed and celebrated, is taking place tonight at the Madinat Arena, Dubai.

Ahead of the Awards, the final three shortlists have now been released by the juries. 18 have been shortlisted in Branded Content & Entertainment, 56 in Film Craft and 7 in Integrated.

Yesterday delegates enjoyed seminars from jury presidents Graham Fink and Gabriela Lungu, as well as PHD’s Mark Holden who looked at how thinking and mechanics can be used as a business model; Humberto Polar of Draftfcb Peru who explained how with increased humanistic approaches campaign effectiveness can improve; WPP’s John O’Keefe who gave his argument for the importance of getting back to basics and coming up with ideas; Laura Krajecki from Starcom MediaVest who discussed the current era of visual engagement; and Ogilvy & Mather’s Rory Sutherland who looked at understanding human decision making and the resulting consumer responses to marketing.

10 Forums were delivered to packed rooms across the three days. Offering a smaller, more interactive learning environment, the Forums came from the Film Makers Panel, Infusion, iV2, Gyro, du, L & K Saatchi & Saatchi, photographer Euan Air, visual artist Gary Yong aka Enforce One, Brandhome, Google and YouTube

This year’s Dubai Lynx saw a huge dedication to the nurturing of talent with over 50 people taking part in tailored academies. Offering an unbeatable environment for the development of skills, the Lynx Academy offered exclusive learning opportunities to students; the Future Leaders of Marketing helped young marketers achieve their potential; Think Tank aided senior marketers in harnessing their creativity to build effective strategies; and the Digital Lab equipped attendees with a deeper understanding of digital creativity.

Prior to the Festival two student competitions were open, the Masar Student Creative Award for Print and the Du Integrated Student Award. Yesterday the winners of these awards were presented with their certificates on stage. Heela Daudzai from the American University in Dubai won the print competition and Shadan Khalaf from the University of Sharjah took first place in the integrated competition. Later today, the winner of a third competition, the 7-Day Brief powered by YouTube, will be announced at a press conference at the festival venue.

Excitement is currently building ahead of tonight’s Dubai Lynx Awards, the annual regional awards that see creative benchmarks set within the MENA region. The winners of the 2014 awards will be announced and honoured on stage, with celebrations taking place into the night. For up to date information on Dubai Lynx visit www.dubailynx.com or Facebook.

09
Mar
14

Dubai Lynx on Instagram by Anubis

To share the Dubai Lynx 2014 experience we set up an Instagram account of the experience from our side of the table. I hope you enjoy and share your experience too.

You can follow us on instagram dubailynx Louai Alasfahani

26
Feb
14

DUBAI LYNX NURTURES TALENT WITH DEDICATED TRAINING PROGRAMMES

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Photo by Louai Alasfahani

FUTURE LEADERS OF MARKETING, DIGITAL LAB,THINK TANK, LYNX ACADEMY

25 February 2014 – The Dubai Lynx International Festival of Creativity is investing in all levels of industry talent with four academies that are set to happen at this year’s Festival which takes place from 9 – 12 March at the Madinat Jumeirah in Dubai.

Dubai Lynx Digital Lab powered by TBWA\RAAD DAN
The Dubai Lynx Digital Lab powered by TBWA\RAAD DAN, is a learning programme dedicated to digital enthusiasts from client organisations as well as creative agencies with three years + experience who want to better their knowledge about using digital for creative communications. This year, TBWA\RAAD DAN has partnered with highly acclaimed Hyper Island. With a focus on mobile, Hyper Island will provide a tailored version of their internationally celebrated Master Class which will be delivered over the three days. Participants will experience a fast-paced series of presentations and collaborative workshops led by DAN and Hyper Island.

“We are working with world class partners to bring something new and disruptive to Dubai Lynx. Hyper Island has been dubbed the digital Harvard by our global team and we are genuinely excited to work with these guys and bring a whole new dimension to the LAB this year. We want participants to experience less of a ‘LAB’ and more an introduction to a new way of thinking.”
Reda Raad, COO TBWA\RAAD

“We are all about collaboration and jumped at the opportunity to work with TBWA\RAAD DAN. Participants will not only understand the power of the mobile revolution, they will also identify needs and create prototypes for new mobile solutions. They will explore new business opportunities built on the knowledge about mobile behaviour, which often challenges the way marketing and communication is executed in traditional media.”
Per Vidar Lundberg, Global Director of Executive Education, Hyper Island


Future Leaders of Marketing powered by Starcom MediaVest Group
Aimed at rising young marketers and brand managers, aged 30 years and under, the Future Leaders of Marketing, is a programme that focuses on the biggest challenges that young marketers and their brands are facing today.  The programme will equip participants with the foundation and know-how to go back to their companies with the inspiration and knowledge to drive brand excellence and develop effective creative campaigns. Laura Krajecki, Chief Consumer Officer and EVP, Global Director Human Experience Strategy at Starcom MediaVest will tutor the academy.

“We are honoured to be partnering with the Dubai Lynx International Festival of Creativity for the second consecutive year to nurture the next-generation of marketing pioneers. At SMG, we have long believed in the power of marketing excellence; over the years, our commitment to creating cutting-edge content for our clients has cemented our reputation as an industry leader. Our sponsorship of the Future Leaders of Marketing programme further supports our vision to ‘make next now’ and invest in empowering the leaders of tomorrow, today”
Nisha Primlani-Pugnet, Regional Director, Marketing & Communications, VivaKi

Think Tank powered by JWT
Focused at a senior level, the Think Tank will help clients to better understand creativity and ensure that client strategies remain effective in today’s constantly evolving business environment. Twenty participants will have the opportunity to attend selected seminars and enjoy exclusive sessions with internationally-acclaimed speakers that so far include Jaime Rosado, VP Regional Creative Director of JWT Puerto Rico and John O’Keeffe, Worldwide Creative Director of WPP Global. Juan Senor, Partner at Innovation Media Consulting Group, will moderate the Think Tank which takes place across 10 & 11 March.

“Attending the Think Tank was time really well spent, hearing new ideas and approaches to issues, at times presented with a refreshing candor.”
Chris Galanto, Senior Vice President (Advertising), Emirates

Lynx Academy in partnership with Leo Burnett
The Lynx Academy offers an exclusive learning opportunity to a group of carefully selected students. The Academy students not only benefit from the festival content but also personalised sessions, tutorials and workshops from top industry figures giving them firsthand access to expert knowledge and experience. Confirmed speakers already include Karl Salibi, Executive Regional Strategic Planning Director at Leo Burnett MENA and Leila Khauli Hanna, Marketing Management Instructor, Olayan School of Business, American University of Beirut. Students will leave with an increased knowledge of the advertising and communications sectors armed with the skills they need to embark on their careers.

“It’s essential for young talent to gain insight into our dynamic industry, in preparation for their future careers. Through the Dubai Lynx Academy we have mentored 107 promising communicators, who have experienced advertising across the board with our team. They represent the advertising industry of tomorrow, and their training now will help them to develop into robust individuals capable of connecting people and their behaviour with the human purpose of a brand.”
Raja Trad, CEO, Leo Burnett Group MENA

Anyone wishing to register their interest for a place on one of the training programmes should email academies@dubailynx.com. Further information on each of the academies, along with details of prices can be found online at http://www.dubailynx.com/talent_training/training/.

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa

Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 7th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.www.dubailynx.com

29
Dec
13

Middle Eastern consumers expect more in return for their loyalty

ChrisCalumberan

Middle East, 29th December 2013 – Many brand loyalty programmes are failing to deliver on the things that matter most to customers in the UAE and KSA, according to a new report published by global loyalty agency ICLP. The report, ‘Driving greater loyalty in the Middle East’ identifies the ‘Loyalty Chasm’, the gap between what is important to customers in driving their loyalty and what brands are delivering.

The new research commissioned by ICLP surveyed 600 consumers in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA), with illuminating results.

Loyalty programmes remain a powerful way to win business and improve bottom-line results. 63% of UAE and 61% of KSA consumers choose to buy from brands with loyalty programmes, and 55% of UAE and 60% of KSA consumers tend to buy more from brands they are loyal to.

The largest gaps between customer expectation and brand delivery where in the areas of personalisation and relevance. Both regions identified customised, relevant incentives and communications as important to securing loyalty. In the UAE, 66% of consumers felt customised rewards would win their loyalty, while only 44% of brands delivered this, leaving a sizable chasm of 33%. Meanwhile, KSA consumers rated customisation as 62% important, with 45% delivery and a 17% chasm.

ICLP’s report shows that, in a harsh economic environment, customers demand more than ever in return for their loyalty. In particular, customers expect more instant, flexible, and customizable rewards, available through modern mobile technology.

In addition, customers expect instant rewards. In the UAE, 74% of respondents felt instant rewards were important, while only 54% of brands delivered, leaving a chasm of 20%. In the KSA, 72% of consumers wanted instant rewards, but delivery of 57% left a chasm of 15%.

Contrastingly, the smallest gap was found in the delivery of social media loyalty elements. While many brands perceive social media as very important in engaging with customers, only 20% of consumers had connected with brands they are loyal to on social media. In addition, the gap between perceived social media importance and brand delivery was just 6%.

The findings of the report suggest that, while social media is not to be ignored, the most effective improvements to a Middle East loyalty programme are found in making incentives and communications more relevant, personalised, and tailored.

Dion Maritz, General Manager at ICLP says: “This valuable research proves the effectiveness of a loyalty programme, but sheds new light on what consumers expect for their loyalty. More than anything else, consumers expect loyalty programmes that are localised to the Middle East, and offer tailored communications and rewards. We have seen an ongoing trend in better customer segmentation, and that is where we will get the biggest results in loyalty.”

To get your copy of ICLP’s research report, ‘Driving greater loyalty in the Middle East’, visit www.iclployalty.com.

Website: www.iclployalty.com

Twitter: @ICLP_Loyalty

Blog:  http://blog.iclployalty.com/

21
Oct
13

Night of the ad eaters Dubai 27-29 October, 2013

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Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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louai@paragonmc.com
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